A couple of years ago I worked for Goop, Gweneth Paltrow’s brand, as a design intern. While I was there I was able to design a few Snapchat stories that went on to be animated and posted by the company. The top photos are of a series of stories that surrounded the topic of tantra and the bottom photo features a series of recipe stories. Both of these were animated to flow smoothy and shared within the Snapchat universe.
I learned a lot about adapting to an individual brand voice while working there. I am proud that I was able to create work that seamlessly worked into the vibe that Goop is known for.
